Seminar on health foods export to China by CCIC London and CBBC UK

a seminar on health foods export to China was hosted by CCIC London, in partnership with the China-Britain Business Council, in London.

- a seminar on health foods export to China was hosted by CCIC London, in partnership with the China-Britain Business Council, in London.

 

The demand in China for health foods is on the rise. The increase in consumption is driven by an aging population and other factors, such as by limited availability of primary healthcare, increased disposable incomes and concerns about food safety and environmental pollution. Sales for health foods are growing not only through traditional stores, but have also seen increased interest with the boom in e-commerce and direct sales (personal shopper or ‘daigou’) channels.

There are real opportunities for European companies that are willing to enter the Chinese market for health food products, as we have seen fast growing export numbers in recent years. An important requirement for successful entry and expansion into this market is a sound understanding of the business environment and regulatory framework for health foods.

Therefore invited officials, Mr. Ye Jing (Deputy Division Chief) and Mr. Qu Leiming (Section Chief) from Division of Food Inspection Supervision at Shenzhen Exit-Entry Inspection and Quarantine Bureau (CIQ Shenzhen) gave insights on the registration procedures of health food products export to China, Chinese imported food regulatory system and relevant practices of the CIQ port inspection for Health foods and Non-compliance case studies.

Furthermore, other guest speakers enlightened the importance of correct labeling and additional traceability possibilities to ensure a smooth export to China, and expanded on the topic of fast developing cross-border e-commerce opportunities.

This seminar was a great opportunity to explore the trends in this booming sector and learn about health food compliance from visiting Chinese food supervision experts.

With a network of 8 offices across Europe and covering testing, inspection and certification services for a wide range of products, including health foods, CCIC supports the development of trade, investment and cooperation between European and Chinese companies